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REI Wise 'MarketEdge' Opens New Virtual Doors for Real Estate Professionals

NEWPORT BEACH, CA – July 13, 2006 /PRNewswire/ - REI Wise, an industry leader in real estate investment analysis and marketing software, today announced the unveiling of its new product MarketEdge. This innovative product introduces a new approach to real estate marketing by tying investment analysis and marketing together into one complete, easy-to-use platform. MarketEdge uses the information from REI Wise's online investment analysis tool and transforms it into a dynamic listing website full of investment details, marketing information and full-color pictures and charts.

MarketEdge gives subscribers the ability to create and customize eye-catching and effective real estate investment listings. Investment analysis details along with photos, maps, aerials and branding make this a unique product. MarketEdge removes the tedious process of cutting and pasting every change during the life cycle of marketing an investment property. REI Wise's high level of integration, with its web-based solutions, saves valuable time and resources by completely automating the listing process.

"The goal with MarketEdge is to give our subscribers the maximum flexibility they desire for marketing their product," said John D. Freyder, CEO of REI Wise. "This unique marketing program can be tied into any other web platform that allows users to add a link such as standard CIE, MLS or third party listing services. Our subscribers can also control a targeted audience through their own direct email campaigns. The comprehensive level of investment information on MarketEdge is significantly more valuable than that found on other listing sites."

MarketEdge provides an excellent solution for brokers, offices and corporations seeking to capitalize on new marketing possibilities. Using the latest in advanced technologies for Web-based deployment, REI Wise can easily integrate its products across any corporate infrastructure with tremendous scalability. MarketEdge listing websites are custom branded for individual subscribers, so that clients reviewing a listing have the impression that the technology belongs to the subscriber, not a third-party listing service.

About REI Wise
Based in Newport Beach, CA, REI Wise is the industry leader in subscription-based real estate investment analysis software. REI Wise offers two internet subscription services targeted for real estate professionals involved in commercial and multi-family investments. REI Wise is also the only firm offering a full product line of stand-alone investment analysis software - ranging from a novice package to software for the analysis of commercial property. REI Wise software for real estate professionals includes excellent market tools for producing branded investment proposals which are easily posted on web sites, emailed, printed or saved. For more information, contact REI Wise at 866.473.4435 or visit www.reiwise.com. 

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Media Contact:

REI Wise
Amy Inaba
phone:    949.646.3151