How Edgy Is Your Marketing?

As real estate investments have heated up over the last five years, technology has become a key factor in creating a successful business. And with these changes the investment proposal has also grown up. Gone are the days of spreadsheet and back-of-the-napkin presentations. Often, a standard investment proposal for a client in a 60 page behemoth, complete with maps, aerials photos, property descriptions and demographics. And somewhere buried in all that valuable information is the investment analysis. So how do you keep up with the M&Ms, G&Es and SVNs of the commercial world? One of the most innovative companies in the real estate investment analysis arena is determined to “level the playing field”. REI Wise has been the industry leader in supplying effective software tools to commercial brokers. Tools designed to make brokers more money and build a more successful business. The flagship product, REI Wise Commercial Online, not only generates a twenty year projection for commercial properties, it will build an impressive investment proposal, fully branded with the customer corporate logo and identity. Adding maps, aerials, property photos and descriptions, personal bio, sales comps, rent comps is mostly done with the click of a button. If you have more marketing goodies in pdf format, they also can be integrated into the investment proposal.

 And if a superior investment proposal in not enough for your marketing needs, step up to their new product, REI Wise MarketEdge. Coupled with any REI Wise online product, MarketEdge truly pushes the technology envelope to a new dimension. With the single click of the mouse, MarketEdge builds an eight page investment property web listing. Fully branded for your company, of course. The ingenious facet of this service is seen on several levels. First, because it is seamlessly integrated into an REI Wise investment analysis product, each time you change any of the investment information; purchase price, financing, income or expenses, you only need to click on one button to completely update you investment property web listing. Also, because all you need to the link to your MarketEdge web listing, you can integrate it into any other service you may be currently using, for example Loopnet, Catylist or CoStar. As long as you can add a link to the service, the REI Wise MarketEdge service can be employed.

So what’s next for the industry leader? The natural extension will be additional products, such are comparative lease analysis for tenant and owner representation. And how will it stand up to the investment analysis products? If they are tied into the MarketEdge platform, they are sure to bring the house down.