REI Wise Blog

How Edgy Is Your Marketing?

As real estate investments have heated up over the last five years, technology has become a key factor in creating a successful business. And with these changes the investment proposal has also grown up. Gone are the days of spreadsheet and back-of-the-napkin presentations. Often, a standard investment proposal for a client in a 60 page behemoth, complete with maps, aerials photos, property descriptions and demographics. And somewhere buried in all that valuable information is the investment analysis. So how do you keep up with the M&Ms, G&Es and SVNs of the commercial world? One of the most innovative companies in the real estate investment analysis arena is determined to “level the playing field”. REI Wise has been the industry leader in supplying effective software tools to commercial brokers. Tools designed to make brokers more money and build a more successful business. The flagship product, REI Wise Commercial Online, not only generates a twenty year projection for commercial properties, it will build an impressive investment proposal, fully branded with the customer corporate logo and identity. Adding maps, aerials, property photos and descriptions, personal bio, sales comps, rent comps is mostly done with the click of a button. If you have more marketing goodies in pdf format, they also can be integrated into the investment proposal.

And if a superior investment proposal in not enough for your marketing needs, step up to their new product, REI Wise MarketEdge. Coupled with any REI Wise online product, MarketEdge truly pushes the technology envelope to a new dimension. With the single click of the mouse, MarketEdge builds an eight page investment property web listing. Fully branded for your company, of course. The ingenious facet of this service is seen on several levels. First, because it is seamlessly integrated into an REI Wise investment analysis product, each time you change any of the investment information; purchase price, financing, income or expenses, you only need to click on one button to completely update you investment property web listing. Also, because all you need to the link to your MarketEdge web listing, you can integrate it into any other service you may be currently using, for example Loopnet, Catylist or CoStar. As long as you can add a link to the service, the REI Wise MarketEdge service can be employed.

So what’s next for the industry leader? The natural extension will be additional products, such are comparative lease analysis for tenant and owner representation. And how will it stand up to the investment analysis products? If they are tied into the MarketEdge platform, they are sure to bring the house down.

REI Wise Releases Strikes Partnership with Louisiana REALTORS

NEWPORT BEACH, CA - August 15, 2006 - REI Wise and Louisiana REALTORS today announced a new partnership to bring investment analysis and marketing software to Louisiana REALTORS members statewide. REI Wise offers superior analysis and marketing tools to agents and brokers involved in real estate investments. The easy-to-use software requires the user to simply enter data about an investment opportunity. The software will then run a complete twenty-year financial analysis and produce fully branded marketing materials.

“It is an exciting step to reach the professionals in the Louisiana REALTORS Association and assist them in building their business. Our goal is not only to bring the right tools to realtors, but also to make those tools easy to use and understand,” said John D. Freyder, CEO of REI Wise. “Louisiana REALTORS has a very strong, and rapidly growing, commercial segment, and its membership can gain a lot of productivity from this software.”

REI Wise professional products analyze investment properties and produce full marketing packages with the click of a button. The extended marketing capabilities found in these products include maps, aerials, property description and photos.

“REI Wise is the ideal partner because its software is best positioned to benefit our members,” said Kevin Calbert, Vice President, Marketing & Member Services. “Institutional analysis products are often too complicated and spreadsheets are unprofessional. REI Wise offers different products designed for residential, multi-family and commercial investments. And the software is incredibly easy-to-use.”

REI Wise will offer both its commercial and multi-family investment analysis and marketing software to Louisiana REALTORS’ members at a discounted rate.

REI Wise currently partners with a number of large organizations and companies within the United States. It is the industry leader in web-based solutions that offer the scalability required for such partnerships.

About REI Wise
Based in Newport Beach, CA, REI Wise is the industry leader in subscription-based real estate investment analysis software. REI Wise offers two internet subscription services targeted for real estate professionals involved in commercial and multi-family investments. REI Wise is also the only firm offering a full product line of stand-alone investment analysis software - ranging from a novice package to software for the analysis of commercial property. REI Wise software for real estate professionals includes excellent market tools for producing branded investment proposals which are easily posted on web sites, emailed, printed or saved. For more information, contact REI Wise at 866.473.4435 or visit www.reiwise.com.

About Louisiana REALTORS
Louisiana REALTORS is a member-based trade association established to assist its members in the business of real estate in Louisiana. LR represents its membership on important real estate related issues to state and federal government, while providing legal assistance, professional development opportunities, discounts and unique services for its membership. Real estate licensees who join a Member Board of REALTORS also become members of the state association. We have over 10,000 members statewide. For more information, contact Louisiana REALTORS at 800-266-8538 or visit www.larealtors.org. 

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Media Contact:

REI Wise
Amy Inaba
phone:    949.646.3151

REI Wise 'MarketEdge' Opens New Virtual Doors for Real Estate Professionals

NEWPORT BEACH, CA – July 13, 2006 /PRNewswire/ - REI Wise, an industry leader in real estate investment analysis and marketing software, today announced the unveiling of its new product MarketEdge. This innovative product introduces a new approach to real estate marketing by tying investment analysis and marketing together into one complete, easy-to-use platform. MarketEdge uses the information from REI Wise's online investment analysis tool and transforms it into a dynamic listing website full of investment details, marketing information and full-color pictures and charts.

MarketEdge gives subscribers the ability to create and customize eye-catching and effective real estate investment listings. Investment analysis details along with photos, maps, aerials and branding make this a unique product. MarketEdge removes the tedious process of cutting and pasting every change during the life cycle of marketing an investment property. REI Wise's high level of integration, with its web-based solutions, saves valuable time and resources by completely automating the listing process.

"The goal with MarketEdge is to give our subscribers the maximum flexibility they desire for marketing their product," said John D. Freyder, CEO of REI Wise. "This unique marketing program can be tied into any other web platform that allows users to add a link such as standard CIE, MLS or third party listing services. Our subscribers can also control a targeted audience through their own direct email campaigns. The comprehensive level of investment information on MarketEdge is significantly more valuable than that found on other listing sites."

MarketEdge provides an excellent solution for brokers, offices and corporations seeking to capitalize on new marketing possibilities. Using the latest in advanced technologies for Web-based deployment, REI Wise can easily integrate its products across any corporate infrastructure with tremendous scalability. MarketEdge listing websites are custom branded for individual subscribers, so that clients reviewing a listing have the impression that the technology belongs to the subscriber, not a third-party listing service.

About REI Wise
Based in Newport Beach, CA, REI Wise is the industry leader in subscription-based real estate investment analysis software. REI Wise offers two internet subscription services targeted for real estate professionals involved in commercial and multi-family investments. REI Wise is also the only firm offering a full product line of stand-alone investment analysis software - ranging from a novice package to software for the analysis of commercial property. REI Wise software for real estate professionals includes excellent market tools for producing branded investment proposals which are easily posted on web sites, emailed, printed or saved. For more information, contact REI Wise at 866.473.4435 or visit www.reiwise.com. 

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Media Contact:

REI Wise
Amy Inaba
phone:    949.646.3151

REI Wise Releases New Version with Added Features for Commercial Real Estate Professionals

NEWPORT BEACH, CA – June 18, 2006 - REI Wise, the industry leader in subscription-based commercial real estate investment analysis software today announced the release of REI Wise Commercial version 9.0.1. Adding development and lease versus buy modules, plus numerous new marketing capabilities, has resulted in a new version with features found in no other competing product. REI Wise Commercial 9.0.1 is available on both a desktop and internet subscription platform.

REI Wise Commercial produces professional marketing packages for investment analysis. The new version extends marketing capabilities to include maps, aerials, property photos and a property description. The new features found in version 9.0.1 produce a seamless, fully branded presentation that gives brokers a significant competitive edge. The new features are easy-to-use and most are simply point-and-click.

“Brokers tell us they are leveraging the software in new, creative ways,” said John D. Freyder, CEO of REI Wise. “They’re building inventory with new listings. With four basic pieces of information and a camera, a broker can produce a fifteen page investment proposal, including maps, aerials, photos and a complete twenty-year analysis in a matter of minutes. Such a timely and professional presentation often secures the listing”.

Adding two new modules makes REI Wise Commercial a unique product. The development module can be used when a project requires a lease-up analysis. The lease versus buy module produces net present value calculations and the cross over point. These are combined in the product and not sold as piecemeal. REI Wise also plans to include a unit sales module for the development analysis later this year.

About REI Wise
Based in Newport Beach, CA, REI Wise is the industry leader in subscription-based real estate investment analysis software. REI Wise offers two internet subscription services targeted for real estate professionals involved in commercial and multi-family investments. REI Wise is also the only firm offering a full product line of stand-alone investment analysis software - ranging from a novice package to software for the analysis of commercial property. REI Wise software for real estate professionals includes excellent market tools for producing branded investment proposals which are easily posted on web sites, emailed, printed or saved. For more information, contact REI Wise at 866.473.4435 or visit www.reiwise.com. 

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Media Contact:

REI Wise
Amy Inaba
phone:    949.646.3151

Easier than Argus and PlanEASe®...

"I purchased a subscription to REI Wise Commercial online and have been very pleased with the product. It is much more user-friendly and easier to use than other products such as Argus and PlanEASe®. From the day I purchased the subscription, I was able to analyze several properties and immediately get the full value of the product. The investment proposals produced by the software have been critical to presenting and closing deals. There is nothing on the market, that I am aware of, that compares to your investment proposals. Customer service has always been first rate; knowledgeable and friendly. I highly recommend your product."

Karl Landreneau CCIM
2006 President/ Elect
Louisiana CCIM Chapter
RE/MAX First Commercial
Baton Rouge, LA

Analyze multi-million dollar investment properties in under 20 minutes...

"Thank you for your good support in understanding this product. As a CCIM and SIOR I am regularly analyzing data for both potential listings and for clients looking for investment opportunities. Your software is wonderfully simple to use and the reports are well presented and detailed. Comparing it to other software packages highlights the ease of use for users of REI Wise and the quality of the reporting, not to mention the availability of support for the rare questions. I can analyze multi-million dollar, multi-tenant, investment properties in under 20 minutes. Clients will be very impressed with the reports produced. There is no doubt in my mind that it will pay for itself in month-one just in time saved."

Katherine Williams Kane
CCIM, SIOR
The Kane Company
Portsmouth, NH

REI Wise Commercial is more user-friendly and intuitive...

"I have been a commercial broker for over twenty-nine years and have worked with all types of investment analysis software packages - from PlanEASe® to spreadsheets I created. I have been very satisfied with your product. REI Wise Commercial is more user-friendly and intuitive than other analysis software and your product produces the most professional and effective investment proposals. The learning curve is non-existent. I am able to sit with a client and input data in the intuitive interface and kick out sophisticated, accurate reports right away. The reports, however are complete and robust including detailed NPV and IRR calculations. This is critical in my business as I am constantly working with investors buying and selling commercial property. And that REI Wise costs a quarter of what I have paid for other packages makes your product a home run. I would highly recommend it. I only wish I would have purchased it sooner."

Jeff Edberg, CCIM, SIOR
Broker / Owner
Coldwell Banker Real Estate Professionals
Iowa City, IA

Your product is so much easier to use and effective...

"REI Wise Commercial is the best product I have found for commercial brokers. Any professional involved in investment analysis of commercial and multi-family properties will greatly benefit from your product. Compared to other products, REI Wise really stands out. For example, I purchased Planease, but only used it a couple of times because it was so difficult to use. Then I lost the dongle… they told me I would have to pay $3,000.00 again for the product I already purchased. I also have a copy of Argus Edge, but never use it. Your product is so much easier to use and effective than other products. And the presentation materials are the best on the market – bar none. I highly recommend REI Wise products."

Randy McMillan
President/Owner
NAI 1st Valley
Las Cruces, NM

Why Choose REI Wise Real Estate Investment Software?

REI Wise software is designed to make it easy for customers to make money buying and selling real estate. Most real estate investment analysis software is based on Excel-type spreadsheets, so it has very limited analysis, marketing and proposal writing potential. In addition to being cumbersome and difficult to use, most real estate investment software for sale online produces results that look crude and amateurish. REI Wise offers the only alternative for professional, effective and complete marketing materials.

REI Wise analysis software is built from the ground up, by financial software design specialists. All of the investment and marketing software we sell is designed to analyze real estate investments from purchase to resale, a cycle which can stretch over a period of many years. We offer software solutions for use by professional real estate brokers, agents lenders, appraisers, advisers, consultants involved in multifamily and commercial investments.

REI Wise Commercial Software     
Real Estate Investment Software is designed for Brokers, Developers, Investors, and Lenders. It can be used to produce comprehensive marketing materials, brochures, and proposals and investment analysis. It is ideal for working with clients to determine and model investment realities and risks. The software is designed to quickly and accurately analyze commercial real estate investments. Produce brochures, proposals, and marketing materials for investment analysis. Calculate and project investment values, returns, net present value, IRR, MIRR, and key financial indicators. Lease by lease analysis with projections, reports, and charts. REI Wise Commercial also includes a development module and a lease vs. buy module    

Multi Family Analysis Software
REI Wise offers three products for investing in multi-family properties from duplexes to 500 unit apartment complexes. REI Wise Executive creates marketing and proposal documents which include property photos, maps, aerials, corporate logo and contact information. REI Wise Entrepreneur is designed for professionals and power investors involved in real estate investments. Both products generate the best marketing material in the real estate business, because professional documentation is essential for every part of the investment process. Whether you’re a part time investor or a full time real estate investing professional, you can use our tools our critical analysis tools to create dynamic proposals that are crucial to closing your next deal or securing financing.

Novice Investors benefit from REI Wise Pro because it is easy to use and creates professional documentation at the touch of a button. Investors can get a handle on their proposals with 20 year projections, interactive sensitivity analysis, and true pro forma reports. These tools are essential for making sure a project is worth doing, and then presenting investment information to lenders, brokers, and partners. REI Wise Entrepreneur software, for example, can create 16,000 different types of proposals, giving an average investor the power to present custom information for a variety of clients.

REI Wise Online Software
REI Wise Online Software is perfect for consultants and investment professionals, and can be integrated seamlessly into websites. For reporting, this software can put your company logo on all reports generated during financial modeling. This software gives your clients an excellent financial analysis of any income property, helping them realize the investment potential of real estate.

Because software capabilities and computer operating systems change on a regular basis, REI Wise also has an internet based subscription software that is always up to date and can be accessed anywhere. Real estate professionals like to use our subscription software because they can meet with clients worldwide and bring up accurate and up to date information from our secure servers. Because there is no software to install, you never have to worry about losing your data to a virus or spyware. With REI Wise real estate investment subscription software, all of the backups and information storage are handled by us, so you never have to worry about information loss due to computer failures, fires, or natural disasters.

Real estate investment is competitive enough without having to worry about unprofessional paperwork and software tools that don’t deliver powerful results. When you use REI Wise software, you are using the most advanced software in the niche real estate financial analysis market.